My store repairs Apple motherboards at component level. There is so much profit in these 10 minute jobs that bill $200 to $400 that I am starting a new company to handle the work.
My partner disagrees with my social media marketing strategy. I upload unedited videos of my work and include explanations. I break down advanced electronics & signalling in a manner the everyman can understand. Other videos in my field are useless, unhelpful promotional junk that are 10x fast forwarded with no explanations.
He believes I am encouraging & educating other companies that will become our competition. He argues I am empowering potential clients to do this work themselves instead of send it to us. His fear stems from having brought an idiot's business from $12,000/mo to $70,000/mo after working there for a few months. He doesn't want to repeat the experience of helping an idiot become his competition. His proposal is that videos should show just enough to prove that we can professionally & competently carry out the work, without giving away advice that would encourage competition.
I believe the opposite. Since I started doing these videos my revenue for these repairs has skyrocketed. When you show others how to accomplish something for themselves I feel it builds trust and authority in a natural way, and that this is the most effective form of advertising. There is good will involved in the act of publicizing the mindset and workflow I use to solve these complex problems. The good will is the first priority, with advertising being an afterthought. People have been responding to this in a big way.
Many new customers have chosen to move to my business from the competition since I started uploading these videos. My competition are 35,000 sq ft top of the line looking spaces with equipment to match. I have a dinky 200 sq ft messy office with holes in the wall and self built furniture, and my rates are 20% higher than these other more “professional” companies. The fact that clients put more faith in me than these established companies, to the point that they are actually switching over to using me, convinces me that good-will based advertising is the right path.
I believe enough in this project that I have put everything else in my life on hold for the past six months to pursue it.It's something I felt from the beginning was one of the best ideas I've had in my life, where I just knew it would work before I even bought a microscope camera or a real camcorder. I believe that any of the customers we may lose to potentially new competition or repair centers that try to tackle the work themselves will be beat tenfold by the new incoming clients that we get as a result of the videos I am currently doing.
We both have valid points. What do you think is the wiser approach and how should we come about coming to a compromise?
- Louis R.
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Question: Will Creating YouTube Videos that Show What I Do Damage My Business? computer keyboard | |
| 596 Likes | 596 Dislikes |
| 10,653 views views | 140K followers |
| Science & Technology | Upload TimePublished on 24 Dec 2014 |
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